THE UNCONVENTIONAL GUIDE TO ECONOMIC BRANDING AND MARKETING

The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.”

Want to know how to build an empire with economic branding and branding? You are at the right place .I n this article we will be talking about what are the different factors that affect marketing .Also we will be get to know about various type of marketing strategies and their power in digital world. Another important part of this article will be personal branding and its evolution. Basically we will be discussing about role of branding and marketing in this world.

The main problem of the digital marketers or entrepreneurs or freelancers or professionals face is that when they market something digitally, they are not sure whether their add can generate lead or not. They know few aspects of digital marketing and leave the rest ,which make them uncertain about their ads or leads.

DON’T FIND CUSTOMERS FOR YOUR PRODUCTS,

FIND PRODUCTS FOR YOUR CUSTOMERS..

It can be understood from the above quote that a product sells itself only if it is in need .In marketing one can sell a product if it is in demand by the customer and it should always be the priority for marketers. Basically marketing starts before creating product. It starts with understanding the customer and customer need that leads to creating a product that fits. It is well said that marketing should never be made more important than product. If a product is in need and is of good quality it will always sell itself.

THE AIM OF MARKETING IS TO KNOW AND UNDERSTAND THE CUSTOMERS SO WELL THAT THE PRODUCT OR SERVICE FITS HIM AND SELLS ITSELF.

The aim of marketing is to sell itself superfluous. The best way of marketing is word of mouth. If a product is good enough ,it will always sell itself and the best role is played by the customers .Other components of marketing are advertising ,copy-writing and sales . You need a great product but marketing not just helps people discover the product but also have a good perception about the product.

Marketing can also help you to build a brand. Brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in marketplace. Your brand is defined by a customer’s overall perception of your business. According to a survey,59 percent of consumers prefer to buy new products from brands familiar to them, therefore brand building plays an important role in marketing. Do not be the number one , be the only one. You can choose a category and be a leader in that category. If you can’t be the leader in that category ,choose a sub-category and be its leader.

Communication plays an important role in marketing. Communication doesn’t mean sophisticated English or good vocabulary or grammar . It means how effectively one can transfer his thoughts to customers. In marketing communication is used to

1. inform the employees
2. Persuade customers
3. Motivate team members
4. improve processes to increase productivity and many more.

TRADITIONAL VERSUS DIGITAL MARKETING

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites .

PROS AND CONS OF TRADITIONAL MARKETING

PROS

1. Impactful
2. Permanent
3. Memorable

CONS

1. Hard to measure
2. Expensive
3. No direct contact

PROS AND CONS OF DIGITAL MARKETING

PROS

1. Engagement
2. Measurable
3. Targeted

CONS

1. Annoying at times
2. Constantly evolving
3. Less permanent

Ultimately both types of marketing have their benefits and downfalls, but the key is understanding your specific marketing needs, considering your budget and understanding your target audience.

CATT MARKETING FUNNEL

The secret to further boost and market our niche is to use CATT Marketing Funnel to create wealth. CATT funnel is basically how your audience will go through the entire journey with you. According to CATT marketing funnel

WEALTH=N^CATT

WHERE

N= NICHE: choose a niche and be leader in it

^=POWER OF

C= CONTENT : create useful content that attracts people to your niche.

A= ATTENTION : drive attention or traffic to your content using SEO , social media , ads etc.

T= TRUST : build trust with audience with trip wires , marketing automation and retargeting.

T = TRANSACTION : convert your leads into customers with natural sales method.

The success of entire CATT marketing funnel depends on three important aspects

1. Talent
2. Passion
3. Market

And the intersection of these three is your niche .That means you must choose your niche based on your talent , your passion about that category and availability of market of that niche.

INTEGRATED DIGITAL MARKETING

Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. Here’s what it typically entails:

• web development and design
• search engine optimization (SEO) and search engine marketing (SEM)
• content marketing
• social media marketing
• local listings management
• paid advertising (or pay-per-click advertising) campaigns

The idea behind integrated digital marketing is that, while each individual strategy doesn’t have a huge impact on its own, when used in conjunction, you can create a more influential online presence.

PERSONAL BRANDING

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact The best known in market will always beat the best.

YOUR BRAND IDENTITY TELLS PEOPLE WHO YOU ARE,WHAT YOU DO , WHY YOU DO IT , AND HOW YOU DO IT

People want to hear from people and not from brands. There are some pros and some cons too of personal branding.

PROS

1. It can give rise to many brands from his/her influence.

CONS

1. It cannot be invested in and it cannot be sold

Although it can become an influencer and a brand ambassador for the companies that they run

THE EVOLUTION OF PERSONAL BRAND

There is a proper sequence through which a brand is evolved. Following are the stages involved in this process

1. LEARN : learn new skill through concepts , facts and procedures.
2. WORK : put skills to work. Go from practice to implementations.
3. BLOG : write about what you have learned , practiced and experienced.
4. CONSULT : reach to people and consult them.
5. MENTOR: mentor others who want to be like you .This will help you to upgrade your skill.
6. STARTUP: once have full hands on experience ,you can start your own startup.

CONCLUSION

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large . Marketing has a long shelf life as it is rooted in human psychology. Marketing is basically game of perceptions and no computer can do it. Marketing is the most valuable aspect in a business because it gives direct returns.

The purpose of marketing is to build a brand and capture the position in the minds of the consumers.

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Finally, I thank Digital Deepak Deepak Kanakaraju for his amazing internship program which really helped me to start my digital career .